POSITION: Associate Email Marketing Manager
COMPANY: Journey Education Marketing, Inc.
LOCATION: Austin, TX
RESPONSIBILITIES
1. Creative Development, Scheduling, and Execution (50%)
Develop and create email marketing campaigns to support marketing objectives for multiple brands
Work with the Business Development team to incorporate products from sponsored manufacturers
Edit HTML as necessary, or work with a programmer to create HTML.
Create and insert tracking links into email code, send test emails and conduct quality control to ensure all content and links are correct
Work with our email marketing vendor to ensure proper execution, deliverability, and that we are fully leveraging their tools to maximize profit
Create and manage a monthly email marketing schedule
Manage the email production schedule to ensure deadlines are met
Lead efforts to acquire email addresses through our various branded sites and 3rd party vendors
2. Analysis (30%)
Provide comprehensive tracking, analysis, and reporting for all email marketing efforts. Report on email marketing performance metrics and make actionable recommendations for improvement
Continually test, analyze and optimize target criteria, content, landing pages, promotions, etc. to increase open, click, conversion rates
Recommend new ideas, innovations and new technologies to grow and improve the email channel
Provide input for planning and managing email segmentation strategy, as well as triggered & transactional emails
Monitor email list hygiene, quality, deliverability, and growth
3. Merchandising & Item Selection (20%)
Make recommendations on appropriate items to feature in emails.
Coordinate with Business Development to maximize ROI for space used in all out-going emails
REQUIREMENTS
Strong project management skills, ability to work efficiently and meet deadlines
Great people skills for collaborating with colleagues across departments
Strong attention to detail
Passion for the online marketing space with a solid understanding of direct marketing principles and testing techniques
Current knowledge of email marketing best practices
Ability to develop and execute effective email marketing campaigns
Exceptional written and verbal communication skills
A good sense of creative design
Proficient with Excel, and experience with some Adobe design tools
Desire to work hard in a fast-paced, dynamic environment
Self motivated, positive outlook on life, and desire to do great things
Bachelors degree in Business, Marketing, or related field
3+ years work experience in email marketing
Ability to read and edit HTML coding
Ability to write HTML coding preferred
ABOUT US
Launched in 1990, Journey Education Marketing is the fastest-growing, education-focused retailer in North America. We are committed exclusively to academic customers, offering thousands of top hardware and full-version software titles at great discounts. We have partnered with the top technology manufacturers including Adobe, Microsoft, Sibelius, Sony Media Software, and Wacom, to bring excellent service and prices which are available only to students, schools, and teachers.
From the very beginning, we have relied heavily on technology to ensure a positive shopping experience for our customers. Our philosophy is simple: hire amazing people, give them the best tools, and help them deliver an unbeatable customer experience.
We offer a competitive compensation package that includes paid medical insurance, life insurance, optional dental, 401(k), paid vacation & sick leave, and an employee purchase discount!
If you're interested in this position, please reply with a copy of your resume.
- Location: I-35 & Ben White/71
- Compensation: TBD
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.